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Cajun Blast: Made by Cajuns for Everyone

Cajun Blast: Made by Cajuns for Everyone | Cajun Creole Market

This story begins with two brothers from South Louisiana and a couple of grocery stores. Find out how Cajun Blast came to be and how you can now get your hands on all Cajun Blast products - yes, even if you don't live in Louisiana!

Keep reading for the full scoop (of Cajun seasoning) below. ⚜️

The Story of Cajun Blast


How It All Began

Brian Boulet and his brother, William "Rusty" Boulet, both ran grocery stores in the Crowley and Jennings area in South Louisiana. After a new Wal-Mart began cutting into their two family businesses, Brian (President of Quality Sales Inc.) and “Rusty” (President of Super Foods Inc.) started manufacturing their own products under five labels, including their own roux.

Quickly outgrowing the grocery store’s processing capabilities, the Boulet’s moved manufacturing to a nearby empty building, previously operated as Southwestern Equipment Co. by their late father. Upon expanding, they noticed how the profit wasn’t in the roux, so they began transitioning to barbecue sauce.

About Cajun Heritage

BBQ Sauce Cajun BlastOne day Brian and his buddy were barbecuing at his home for his friends and family. Running out of his own BBQ sauce, Brian decided to try his friend's homemade sauce instead.

Brian thought it was fantastic😍!

In fact, Brian enjoyed the sauce so much that he offered to help his friend manufacture and shelf the product, being that he was in the grocery business. Thus came the birth of Cajun Heritage BBQ sauce.

Eventually, Brian's friend decided that he didn't have the time to give his masterpiece the attention it deserved, so he decided it would be best to sell the barbecue sauce to Brian.

Cajun Blast Buy Now | Cajun Creole Market

It's All About the basting Sauce

A lot of onions and bell peppers are used in the process of manufacturing local barbecue sauce, which requires a lot of vegetable oil to sauté the vegetables down.

"In the process, the sautéing oil rises to the top while the soybean oil soaks up flavor and also rises to the top. That’s the basting sauce.”

The basting sauce is a byproduct of the cooking 👨‍🍳 process that the Boulet's were already selling. 

How Cajun Blast Was Born

Brian Boulet was asked by one of his distributors to sell the basting sauce in large, 5 gallon containers because one of their customers in the restaurant business used large containers of sauce to spray baste in their rotisserie ovens.

And DING. 💡

Brian realized, if you can spray baste within a large oven, why can't you do it with a small spray bottle?!

Cajun Blast Spray Bottle

The idea of a spray bottle is a cleaner, quicker and easier method of applying the sauce. They also put their basting sauce in a plastic container to make it lighter and easier to handle, and they point out that using basting sauce helps keep food from sticking to the cooking surface.

Brian decided to change the product's name from Cajun Heritage to Cajun Blast to better represent the basting sauce's new spray bottle design.

And when you spray it, you got to say it, “Have a Cajun Blast!”

 

Cajun Blast Sauces, Seasonings & Sprays

The Boulet family eventually expanded into the seasonings market. Cajun Blast Basting Sauce rose to the top selling product and turned into three new flavors:

🌶️  Cajun Blast BBQ Sauce,

🌶️  Cajun Blast Creole Seasoning, and

🌶️  Cajun Blast Seasoned Rub.

Cajun Blast products can be found in almost every major grocery store in Louisiana, including Sportsmen’s Warehouse and Barbecues Galore stores (located mostly in the West and the Southeast), including Alaska!

Only Brian Boulet and his daughter, Lauren, know the product formulas. Check out their recipes!

Brian Boulet said,

“The seasoned rub is the actual seasonings we use to make the barbecue sauce — the dry components of the barbecue sauce. Although it has very little salt, it includes a lot of sugar. The Creole seasoning is a blend of spices from the Acadiana area and has less sodium than the majority of those out there. Lastly, the steak seasoning is a blend of spices we use at home.”
“Our top seller is the basting sauce because of the uniqueness of the product. The reason we decided to expand to a spice line is because we use all our products to cook at every one of the events we attend.”

Locally Made & sold on amazon

Cajun Blast seasonings, barbecue and basting sauces are cooked and manufactured at the company’s headquarters at 407 S. Ave. H in Crowley, Louisiana. Although, locally made, customers from anywhere can now enjoy authentic, Cajun 🌶️ seasoning.

Cajun Blast products are now sold on Amazon. At Cajun Creole Market, we help local businesses, like Cajun Blast, to share their unique, home-grown flavor to customers nationwide. (Learn how to sell on Amazon or ask about Amazon listing and consulting services).

Whether it's basting spray, seasoning or an old fashioned cocktail mixer, we're a one-stop-shop to all things Cajun and Creole.

Don’t forget - when you spray it, you got to say it, “Have a Cajun Blast!”

Cajun Blast | Cajun Creole Market


About cajun creole market

Cajun Creole Market Logo-2Cajun Creole Market was created to make sharing the delicious food, seasonings, recipes and authentic goods that embody Louisiana's unique culture easy for everyone. Cajun Creole Market is your central hub for all things cajun! We love being able to share local Louisiana products from our online shop with customers across the United States.

Interested in selling your Cajun-made products on Cajun Cajun Creole Market? Our network includes the big dogs, like Cajun Blast and Sirop Trading Co. We promote your products on cajuncreolemarket.com, market them through our "Cajun" network, and provide solutions using Amazon sales.

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